‘Ritas’ Launch New “Fiesta Forever” Campaign

Dear Client:The Bud Light franchise is launching a new, integrated advertising campaign supporting the Bud Light Lime Ritas line -- the most significant ad/marketing campaign behind Ritas since it first launched two years ago, says A-B. Not a minute too soon. The 'Rita franchise has been suffering this year. IRI scans show Straw-Ber-Rita and Lime-A-Rita down around 40% so far this year. [Ed. Note: Meanwhile, Bud Light Lime is only down mid-single digits and is larger than Straw-Ber-Rita and Lime-A-Rita