Rebound!

April 1, 2011Rebound!Dear Client:Yesterday's issue citing an SymphonyIRI report showing that the consumer is feeling better about their outlook and returning to premium brands turned out to be precient, as the beer industry slowly but readily returns to growth. SIG all-channel scans show the industry up 0.4% in the four weeks ending March 20. That puts year-to-date volumes down 0.4%, compared to industry brewery-to-wholesaler shipments which are down 4.4%, suggesting brewers are drawing inventories down in the trade after a