Readers Weigh in on Beer Pressure Points

Dear Client: Our story on Tito's Handmade Vodka last week, entitled Can We Get Serious Now?, received plenty of feedback.   If you missed it here was the main takeaway: Can we get serious about what is actually cutting into beer sales, particularly light beer sales? We can talk about cannabis and Netflix, health/wellness, and general spirits growth until the cows come home, but there’s an elephant in the room that hasn’t been addressed, and that elephant is Tito’s Handmade