Pura Still, the Real Deal?

Dear Client: FIFCO USA's decision to zig while others zag seems to be paying off. Recall, instead of joining the swarms of brewers rushing into the sizzling spiked seltzer segment, FIFCO USA opted to create a similar yet different space with Pura Still, a line of spiked still water. The brand, which rolled out nationally at the start of this year, is now the number one new beer/FMB/cider brand in 18 states YTD, and ranks as the number two new