Pricing Trends on the Big Three

Beer Business Daily July 7, 2010 Pricing Trends on the Big ThreeDear Client:Yesterday when we wrote that MillerCoors premium brands, particularly on the Miller Lite side, were "slightly more aggressive" on pricing over the Fourth, I got several emails from A-B distributors and even a MC distributor decrying that it's more than "slightly" and it's systemic. One distrib wrote that "it's like the embarrassing relative nobody wants to talk about." We looked at the national numbers from Symphony IRI and