Pricing Taking Toll on Volume in December

January 19, 2011Pricing Taking Toll on Volume in DecemberDear Client:I know, I know. We've been inundating you with data. But that's always how it is in January....everybody wants to know how the year ended for everybody. Here are more highlights for you, and then I promise we'll get back to more narrative reporting.-The Nielsen Company, over a slightly different range than SIG (four weeks to 1/1/2011), for all off-premise scanned channels shows that the beer category declined by -1.5%, which