Price Increase in for First Week Appears Not to Have Cratered Volumes…Yet

One week isn't very long, but it's something. A-B initiate their price increase in many markets on September 13. For the week of scanner data ending September 19, which would include the price increase, A-B's average price per case was up 3.9%, according to Redburn's Chris Pitcher. But last year's price increase was three weeks later, so the actual net price increase is around 2%

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