Power Brand Flops to Darling Brand Shortages

Dear Client:Grab a beer: We're sharing notes from the thick of Summer conference season. Two themes from yesterday's Beer Insights Spring Conference included a relatively agreed-upon theme of death of big domestics' growth, and a much more polarizing debate over franchise reform (yes, again). Consultant Mike Mazzoni took the stage before lunch to tackle both big topics with a particularly cheeky tone. Per domestics' decline: As you know, A-B and MillerCoors both peaked in 2008. Millennials thereafter had a serious