Pouches, Super Premium, Private Label
What’s Hot and Not in Beer

Dear Client:While Symphony IRI's informative Power Hour presentation last week sponsored by the Brewers Association focused on craft, Dan also passed along some interesting insights about the beer category in general. Here are some bullet point findings:-For all CPG, channel share has shifted during the past year, with drug, dollar, and club channels all gaining ground at the expense of grocery (-0.3) and mass merchandiser (-0.1). -Grocery hurting. Beer is following those trends, with beer dollar market share losses in