Pete Coors on Probability of a Pricing War, Branches, and Competing with ABI

Dear Client:A few months ago, Pete Coors crouched over a laptop and pushed a button on behalf of Molson Coors to purchase SABMiller's stake in their MillerCoors joint venture. The keystroke cost Pete and company a cool $12 billion.He described the event at our annual Beer Summit yesterday. "I wanted a check, but they don't do that anymore. You just push the button and it transfers the money and it's like a big sucking sound that comes out," Pete said.The