PBR To Get New Ad Campaign

Pabst wholesalers are upset to say the least about the Pabst price increase letter and marketing charge increase (see BBD 02/06/07). Recall that Pabst is asking distributors to eat a fifteen cent FOB increase, on top of a normal GPI. Distributors scratching their heads as to what justification Pabst has for the increase. Some wholesalers have had an increase every year with the exception of 2006 on Pabst products, and margins on many Pabst products are already low. Distribs are