Dear Client: Early October’s NBWA show themes stressed the growing ranks of line-blurring brands vying for space on beer distributor trucks – and in cold boxes at retail, too. Indeed, it’s hard to think of a timelier topic for the beer industry. Earlier in September, A-B category chief Amanda Tilley revealed some work they’ve been … Continue reading “A-B and Boston Beer on How to Merchandise Hard Beverages”
While my break was refreshing, it is good to be once again back behind the platinum Beer Business Daily keyboard. Let’s get back to it. December is not turning out to be the savior of the fourth quarter we once thought. Distributors polled by Beer Business Daily are lamenting the holidays as “sluggish”. One problem is the weather as storms continue to plague the Midwest . Another is that Christmas and New Year’s day occurred in the middle of the week. An exception to this is A-B, which gained some ad activity late in the month.
A three-judge panel of the 4th U.S. Circuit Court of Appeals affirmed a federal district judge’s ruling that the double standard of in-state wineries being allowed to direct ship while out-of-state wineries can’t, violates the Commerce Clause. No big deal there.
The numbers are in, and it is surprising to no one, atleast not the informed readers of BBD, thatANHEUSER-BUSCH broke the psychological barrier of 100MILLION BARRELS of beer worldwide in 2001, much morethan any other brewer.
Adolph Coors Co. agreed to purchase the Carlingdivision from Interbrew SA for $1.7 billion, in a dealthat gives Coors one of the leading beer brands inBritain and turns a backwater no. 3 Colorado brewerinto a global player. The deal was announced onChristmas Eve.