BEERNET

The 8 times GP multiple is starting to get traction. Plus, why trading up is a misnomer.

If Coors had the points of distribution of A-B, they would be up 12% this year — and that’s just on two brands. Interesting cat-man factoids in this issue. Plus, A-B to intro another premium vodka, this time an organic import from Italy.

That is what’s on the minds of many distributors these days.

We add to our coverage of California meeting, plus more S&N back-and-forth. Plus, Modelo cuts deal in Canada with . Molson?

We grok the issues. Plus, A-B poised for strong 2008, and DOJ asks MillerCoors for more information.

SABMiller to buy the brand that A-B imports to the US. Update: A-B says it’s business as usual. SABMiller says it will attempt to negotiate with A-B go get the brand in the US.

Lots of shots were fired across the traditional three-tier bow yesterday at the CBBD. Consultant Mike Mazzoni, who raised eyebrows last summer with his “one distributor per market” presentation at Carlos Laboy’s Bear Stearns junket, didn’t fail to turn heads again.

Not much new news, but new color. Plus, premium lights faring well going into the holidays, Carlsberg and Heineken up the ante, and Diageo fighting Cali FMB tax hike.

Getting past 60% of beer drinkers is a goal of A-B’s.

Craft Brands Alliance will now incorporate all of both companies. Plus, a new survey finds that beer is viewed more faborably than it has been in years.

Read on and learn. Plus, a creative distributor makes a national ad have local focus, a smart talk with renegade brewer Sam Calagione of Dogfish Head, the S&N-Heineken-Carlsberg tiff grows to ugly proportions, Constellation cuts a big wine deal, and Chill to be sold down under, among other observations.

Plus, we talk with New Belgium’s Kim Jordan.

Retailers tell BBD why new SKUs are not always a good thing. Plus, October scans rebound, Modelo says it is dedicated to A-B, SABMiller may make a move, A-B to focus on fewer brands, and we know, hops are pricey.

But high hops and barley prices take a toll on Boston Beer, and we continue craft week with Ommegang Brewery.

We take a look at Coors’ impressive volume gains in the third quarter and talk with Rogue’s Jack Joyce.