The success of Michelob Ultra has been noticed by other brewers. Look for new entrants in a store near you.

After a summer of getting slaughtered, Miller Lite bucks the trend and posts some gains on Labor Day. Plus, better beers continue to gain share, and Snapple restructuring.

Those are the words of Diageo CEO Paul Walsh to the UK Sunday Telegraph yesterday, referring to Diageo’s strategy overseas, (which he indicated may make sense in the US), of marketing and distributing Heineken alongside Diageo’s spirits brands. Read our take. Plus, the wineries are going after beer with a new cheap segment.

Just who are these people turning 21 years old, and how do you sell them your brands of beer?

Imports eked out a positive number for July shipments. Plus, we investigate just how well 7-Eleven private label brand Santiago is doing.

The deal makes Interbrew the single largest brewer in Germany. What it could mean to the U.S. and why Interbrew did it.

HUSA to hit larger heartland markets to attempt to offset weaker northeastern sales. Plus, wine and spirits are cutting into beer sales on-premise, but what about off-premise?

Molson president Dan O’Neal says the results of their intensive study has shown that the road to shareholder value creation is not through acquisition, at least at current market prices. Learn why Molson will focus on organic growth.

The US beer industry posted the second positive month of shipments this year in July, up 0.8%. Will we be able to continue the positive momentum to achieve growth in 2003? It may depend on who comes out with low-carb competition for A-B.

It’s finally over. The two year investigation into the infamous and mysterious Zulu Papers is complete, and we know precious little more than we did two years ago.

The NAS made some news in national publications, but Sept. 11 seems to have drowned it out. Here is the skinny on what the report recommends, how the industry has responded, and just who is this Robert Wood Johnson Foundation?

Heineken is suffering on the East Coast, rocking on the West Coast, and somewhere in the middle in between. More on U.S. first half results for the big green. Plus, more on U.S. performance of Interbrew and their rocky relationship with Femsa.

Explosion at Virginia brewery kills at least two welding contractors.

Beer Institute announces changes to their marketing code to reflect current practices as the FTC and the NAS release their recommendations to Congress.

That’s what Bob told the St. Louis Post-Dispatch. It’s all about the freshness, but will consumers understand? Plus, more on c-store trend.