Last summer, Constellation announced that Svedka Spiked Premium Seltzer would hit the scene with a lean, 100-calorie, 3.5 gram-carbohydrate nutritional profile and a modest 4.5% ABV point. Flavors included Tangerine Hibiscus, Strawberry Elderflower and Cucumber Basil.

“What happens when there’s nobody left to fire and the best and brightest don’t wish to fly coach? You write down brands by $15 bil.”

What were people drinking more of during the Super Bowl?

Not much terribly new during a Constellation CAGNY presentation yesterday, at least for beer

It appears whatever magic beer had at the start of this year has already worn off.

When Anheuser-Busch unveiled its brand roster for the Super Bowl to BBD last month, Budweiser Reserve Copper Lager was one of the seven products set to receive some airtime during the big game. But Super Bowl Sunday came and went and the brand was nowhere to be found during the broadcast.

Last year, BBD decided it was time the industry get acquainted with this Third Space everyone keeps talking about, so we invited three of the biggest players in the space to speak at our summit this year.

Yesterday, Heineken reported its full year results for 2018. There were some global achievements to celebrate in Amsterdam, with total company volume up 4.2% and brand Heineken posting its best performance in over a decade, growing 7.7% over the year. But there wasn’t much to cheer about at the Heineken USA headquarters in White Plains, New York.

Molson Coors held an earnings call for its 2018 fourth quarter results yesterday, but much of what we’ll report on from that call below will center on what has happened in 2019.

Fourth quarter results for 2018 Molson Coors are in. How’d MillerCoors finish out the year?

As we reported a few weeks ago during our Beer Summit conference, Cascadia Capital managing director and dealmaker Townsend Ziebold told our audience to expect a cannabis company to acquire a craft brewer imminently.

Today MillerCoors told distributors they’ll pay 2 cents a case on every case of Coors Light and Miller Lite sold February 1 (retroactive) to March 31, to defray the cost of POS materials and brand building. This of course to rally their wholesaler base in the wake of Bud Light’s recent ads denigrating their use of corn syrup.

Last we talked to Jim Sloan, he was president of Phusion Projects, maker of Four Loko.

Dry January be damned. Beer is off to a strong start in the New Year.

Here’s another twist in Bud Light’s campaign to crush Miller Lite and Coors Light via #CornGate: According to BeerBoard insights, which tracks $1 billion worth of draft sales across top-volume accounts like Buffalo Wild Wings, Applebee’s, Hooters and more, Bud Light only grew a little bit on Game Day, while Miller Lite and Coors Light were up double digits on premise.