Dear Client:  How did Molson Coors finish out the last quarter of 2020, stateside? In the U.S., brand volumes (depletions) were down 6.2% in the quarter, where domestic shipments were down 2.3%, as the company “continued to build distributor inventories in the fourth quarter.” (Suffice it to say, things slowed from Q3, when depletions were … Continue reading “Molson Coors U.S. Depletions Down 6.2% in Q4”

Dear Client:  Tsingtao, the largest selling Chinese beer in the U.S., has found a new stateside importer in Paulaner USA. The brand, which has been imported by Pabst for the past six years, will officially join the Paulaner USA portfolio on April 2.  Pabst notified its distributors yesterday of the coming change, stating that it … Continue reading “Paulaner USA Taking Over Tsingtao Import Rights from Pabst”

Dear Client:  Before we get to our regularly scheduled content, here is an important announcement from the Publisher:  LAST CALL:  ONLY A FEW DAYS LEFT TO CONTRIBUTE TO DISTRIBUTOR COVID FUND First of all, it’s hard to believe we’ve already raised $110k (over $150k in pledged funds) for employees of beverage distributors whose families have … Continue reading “Suzie’s Secures TRO from A-B”

Dear Client:  You read that right – Anheuser-Busch is taking measures to produce its largest import by far, Stella Artois, here in the United States. The relocation of Stella production from Belgium to the U.S. comes on the heels of A-B’s massive capex program announced last week, which will see the brewer spend $1 billion … Continue reading “A-B Shifting Production of Stella Artois to the U.S.”

Dear Client:  How’s this for a fast start: Boston Beer CEO Dave Burwick told BBD that Truly Iced Tea, their new, big hard seltzer bet for 2021, is already the fifth largest SKU in seltzer, at just about a month in market.  Per the most recent IRI data for the last four weeks, “Truly Tea … Continue reading “Truly Iced Tea Already the Fifth Largest SKU in Seltzer”

Dear Client:  On the surface, FIFCO USA’s big new seltzer bet, Seagram’s Hard Seltzer, doesn’t appear to be much different than the hordes of hard seltzers already out there. The product, which is officially hitting 23 states this month, comes in a single Variety Pack filled with white slim cans that hold flavors like Mango … Continue reading “Seagram’s Hard Seltzer Coming Into the Category with Confidence”

Dear Client:  A-B did its first virtual Samcom today, kicking off with their distributor whisperer, Bob Tallett, anchoring a “Super Bowl Kickoff Show,” like sportscasters grokking a game. There were a few main themes, including A-B’s 2020 tailwinds and big hairy predictions for 2021 (including disrupting seltzer and making Mich Ultra the no. 2 beer … Continue reading “SAMCOM: A-B Focused More than Ever on RTDs, Seltzer and Spirit-Based Drinks”

Dear Client:  “I’m now five months into the job at Mark Anthony. So I’m starting to get my legs underneath me, really have hit the ground running with this absolute rocket ship of a company. It’s been a pleasure to join in. My number one role, I keep joking, is to not screw it up.” … Continue reading “New Mike’s CMO on Why They Can’t Lose”

Dear Client:  After yesterday’s news that Uber would buy Drizly for more than $1 billion (with 90% paid in Uber shares, and the rest cash), as CBD reported yesterday morning, we scrambled to get Drizly CEO Cory Rellas on the horn. We’d just featured him as part of our Wine & Spirits Daily Summit lineup … Continue reading “Fly on the Wall with Drizly CEO, Cory Rellas”

Dear Client:  Amid all our coverage of A-B’s imminent Super Bowl plans [see BBD 01-25-2021], from Budweiser’s pivot to virtual, to those splashy new Bud Light Lemonade Seltzer spots [see BBD 01-28-2021], many are wondering:  What about Bud Light? Now we know: It’s reuniting some of its more memorable characters into one mega 60-second spot, … Continue reading ““Legendary” Characters Unite for Bud Light Super Bowl Spot”

Dear Client:  We got Paul Rene, US Business Director for Geloso Beverage, on the line at our Beer Summit a couple of weeks ago to discuss what’s going on with this elusive-but-mighty supplier since we last chatted. KEEPING A LOW PROFILE. Paul says that from the beginning, Geloso has made an effort to keep its … Continue reading “Geloso Bringing Flavor to Seltzer Category”

Dear Client:  Craft Business Daily readers may have read our piece on Stone Brewing earlier this month, where the charge, led by new chief, Maria Stipp, is to double down on focused growth. That starts with Stone Distributing, which, among other impressive stats, has about 30% share of the San Diego craft beer market [see … Continue reading “Stone Partnering With Matagrano Inc. on NorCal Distribution”

Dear Client:  The seltzer wars are already heating up (again), and we’re not even out of chilly January. Boston Beer founder Jim Koch said at our Beer Summit last week that early reads on new Truly Iced Tea are already outpacing trends from their Truly Lemonade launch (which is now around 10 share of seltzer). … Continue reading “Ultras and Teas and Lemonades, Oh My: Seltzer Wars Heating Up”

Dear Client:  COORS SUPER BOWL SPOT? HA, IN YOUR DREAMS Like every other brewer not named Anheuser-Busch, Molson Coors is locked out of national airtime during the Super Bowl on February 7.  That leaves Molson Coors with not a whole lotta options on the day of the Big Game: They could A) sit it out, … Continue reading “What Everyone (not named A-B) is Doing for the Big Game”

Dear Client:  Damn, Pete Marino wasn’t kidding when he told our Beer Summit last week that there is “more work to be done in the wine and spirits space.”   Yes, the partnerships keep on coming for Molson Coors. This morning, the brewer announced yet another new gig via its emerging brands team: a deal with … Continue reading “Molson Coors Brings a Tequila RTD to its System”