Pabst To Up Marketing Spend 30% in 2012

Dear Client:Pabst Brewing Company said it would increase its marketing budget in a big way in 2012, to the tune of a 30% increase over their portfolio, and more for Pabst Blue Ribbon. That's what key brass indicated at their regional distributor meetings ongoing this week. This was the first distributor meeting with new management in place: CEO John Chochran, COO Chris Stefanci, and CMO Bryan Crowley. Also, owner Dean Metropolous (who nearly bought a modeling agency instead of PBC,