Pabst Testing 8% “Stronger Seltzer” in 5 Markets

Dear Client: We finally got Pabst general manager, Matt Bruhn, on the horn to talk about Pabst Blue Ribbon Hard Coffee.  It's been in market just about four weeks now, and they're already out of the stuff. They've got to ensure they can scale their manufacturing process of the malt beverage with coffee and milk before committing to national distribution of the product next year. (But a national rollout sure sounds likely.) Our timing for chatting with Matt was fortunate.