Pabst, Four Loko Respond

The news that 16 AGs have written a letter to Pabst chairman Dean Metropoulos regarding their decision to launch the high octane PAB Blast by Colt 45 had ripple effects on the industry. One clarification: when we suggested distributors watch their inventories on these products, we neglected to include Tilt in that group, which clearly could come under scrutiny should this category get another look. We note that MillerCoors' Sparks remains at 8% abv, so may get a pass on this

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