PABs Gone Wild

June 29, 2011PABs Gone WildDear Client:There are two main things that cause dramatic market share changes in the beer business in the short term: pricing and government action. In the case of the Progressive Alcohol Beverage segment (a name only Diageo could create), government action has indeed been a game changer when the FDA ordered that those PABs with caffeine be pulled from the shelves and reformulated. The pulling-from-the-shelves part was one issue, as it freed up space for the