Our Take on Dos Equis

Beer Business Daily December 3, 2010Our Take on Dos EquisDear Client: Light beer ads typically come in three flavors: 1. Sports-related ads; 2. Ads with the guy picking the light beer over a pretty girl or other desirable thing, and; 3. Pretty girl mocking a guy(s) because he's acting the fool. Sometimes these ads work, sometimes they don't. But the beer ads that tend to resonate and become memorable (and memorable as to which brand of beer is featured) are