Only a Fifth of the Top 100 Beer Brands Grew Dollars in Latest Scans

Dear Client: You don’t need us to tell you that growth is hard to come by in the off-premise nowadays. But here’s a little data point that shows just how difficult it has become… Only a fifth of the Top 100 Brands in IRI’s multi-outlet and convenience channel grew dollars in the latest four weeks ending May 16. What’s more is six of those 21 brands growing are new innovation, so they’re not fighting the tough comps like the 15