On Second Thought…

Dear Client: Today we take a departure from the norm and decided to look at brands we've observed over the years that, after they failed to have staying power, caused their creators to say, "On second thought..." We sat around brainstorming what were the most ill-conceived beer brands and beer concepts. Some of these brands were popular for a fleeting moment, but like a shooting star they burned themselves out, while others never made it much past the opening bell.