On-Premise Slows in February

Dear Client: On-premise traffic was off to a hot start this year, up 2.6% for the four-week period ending January 25. But the head start has quickly dissipated with traffic now down 0.7% in the most recent 4 weeks, ended February 22, per GuestMetrics. The company attributed the deceleration to the winter storms that have hammered the Mississippi River to the East Coast. Still, despite the inclement weather, overall on-premise traffic is up 0.9% YTD, compared to being down 0.7%