On-Premise A Jagged Little Pill

Dear Client: That's hard to swallow in certain areas. The on-premise recovery seems to be a jagged line featuring ups and downs by region. That makes sense, considering that the country is basically about evenly split between states that have rolled back or paused reopenings, and those who have reopened, or are reopening.  BBD has fielded some feedback from distributor and retailer sources that confirm the rollercoaster. One multi-state distributor says their Midwestern market operation “actually sold more beer on-premise