Off-Premise Bev Alc Sales Hit Historic High over Holidays

Dear Client: The holiday scans are starting to roll in and all signs point to bev alc ending the year on a bang. A big bang.  Off-premise bev alc sales totaled to $1.664 billion during the week ending December 26, 2021, marking the second highest bev alc sales week ever, per IRI. (The only stronger week in the history of off-premise bev alc sales came over the Fourth of July 2020, which raked in nearly $1.7 billion.) The $1.664 billion