Nuno Teles Talks Heineken’s Core Four

Dear Client:Heineken USA has become laser focused on four brands as of late: Heineken/Heineken Light, Dos Equis, Tecate and Strongbow. With the new year coming to a close BBD decided to give Nuno Teles, Heineken USA's CMO, a buzz and hear what's in store for their core four in 2016.We started off talking about Dos Equis and their recent blockbuster deal with ESPN, in which the brand will become the official beer of the College Football Playoff [see BBD 12-08-2015].