Not Just Amazon: Inside ZX’s E-Commerce Strategy

Dear Client:E-commerce is already more than 50% of sales in some categories, but for beer it's comparatively diminutive - in the U.S., around 1% of the total market is sold through E-commerce. That's "very underdeveloped" compared to the rest of the world, says ZX's CDO Pedro Earp.We spoke to Pedro last week on ZX's modus operandi and big bets.E-commerce, as one of the sub-groups inside the "Disruptor," is one of them. "I think the big risk for the industry in