Non-Alc? Really?? Yes, Says Athletic Brewing Co.

Dear Client: The total US non-alc beer market is less than 0.3% of its overall beer counterpart, at about $80 million to $29 billion (off premise, at least). That sounds small. But if you've been paying attention to millennials, or at least the Nielsen research around them, it's growing. Millennials drink less beer than older generations did, and those coming of age now drink even less. Enter Athletic Brewing Co., a non-alc craft brewer. We sat down with founder Bill