Non-Alc Beverage Founders on Why Beer Rules the Segment and More

Dear Client:  Early this week, the non-alc adult beverage trade group, ANBA, hosted an hour-long roundtable with some of the segment’s leading players to talk about non-alc run room, opportunities and challenges.  It’s a topic we promise that readers will hear more about as we edge closer to Dry January – including via mainstream media coverage. Indeed, the ANBA roundtable attendees included journalists from the Wall Street Journal and lifestyle publications like Shape.  BY THE NUMBERS. First, make no mistake: