No Signs of Shifts to Seltzer

Dear Client: There have been lots of beneficiaries from the mass share shifting happening within beer right now, but one noticeable spot apparently not seeing any lift? Hard seltzer. Hard seltzer’s trends in the latest four weeks of Circana multi-outlet and convenience data to May 21 show a steeper decline than its YTD trends, or 12-week trends for that matter -- with dollars down 17% and volume down 20.3% for the most recent frame. An even stronger indicator of a