No MegaMerger for Southeast Wholesalers, But Two of the Three are Combining

Dear Client:Remember those three A-B houses - R.A. Jeffreys, Southern Eagle, and Crown Beverages - " who wanted to combine and create a megadistributor in the Southeast that would have spanned 500 miles across three states and amounted to 30 million cases a year? Yeah, well that's not happening.But Southern Eagle and Crown are combining, and A-B seems to have given this deal the thumbs up, BBD has learned. (Recall that A-B rejected all three of them joining forces back