No Evidence of Trade Down at this Upscale Casual Chain

Dear Client: In our never-ending quest to share insights from top retailers, we bring you a concept whose trends we've not yet covered: Mellow Mushroom.  This fast-growing "upscale casual" pizza chain is expanding.  Its unique model features locations that all look and feel different, sometimes significantly so (except for the sorta stoner aesthetic. It is called the Mellow Mushroom, after all). We snagged Mellow's Director of Beverage Marketing, Kelly Hendriksen, to share what trends they are seeing across their beverage