No Bollocks: Newcastle’s New Direction

April 9, 2012No Bollocks: Newcastle's New DirectionDear Client:Heineken USA's brand vp for Newcastle Brown Ale is Colin Westcott-Pitt. Yes, he's as English as his name sounds. Very posh indeed. But not too posh to speak with BBD about Newcastle's new humorous marketing direction, tagged "no bollocks", where the brand pokes fun at itself and other brewers. In fact, HUSA bought a billboard below a Stella Artois billboard. You've seen the Stella board ... it says "It's a chalice, not a