Nielsen on the Good, the Bad and the Increasingly Expensive Craft

December 9, 2013Dear Client: Nielsen senior vp of beverage alcohol Danny Brager ran down the good, the bad and the increasingly expensive for beer at Brewbound Session in San Diego last week. You know the drill: Beer's share of beverage alcohol has declined over the past 10 years, "especially at the younger end." Conversely, craft share of total beverage alcohol has grown the fastest at the younger age range demo. Danny shared how Nielsen was able to look back to