New Product Launches Aren’t Driving Volume Like They Used To

Beer Business Daily August 17, 2010New Product Launches Aren't Driving Volume Like They Used ToDear Client:The good old days where a major brewer could successfully launch a new brand or line extension backed with $50 million in marketing seem to be over. In the past 26 weeks there have been over 400 new beer SKUs added in the beer category, which is about the same in the spirits category and nearly 1,100 in the wine category, according to Nielsen. All