New Direction, Agency Added for Miller Lite

February 1, 2012New Direction, Agency Added for Miller LiteDear Client:MillerCoors is adding a new ad agency to help create Miller Lite ads in time for the brewer's Spring distributor conference next month, and they may be ditching the 'Man Up' campaign, according to a report in Ad Age by EJ Schultz. MillerCoors is adding Saatchi & Saatchi to longtime agency DraftFCB to help with the new campaign. Miller Lite has been growth challenged for several years, and distributors in particular