New Coors Light Ad Campaign Debuts

Dear Client: Yesterday Coors Light debuted a new campaign during the Game 1 of the Stanley Cup Finals on NBC. It's part of a summer campaign done with Cavalry Chicago. The first commercial, "Place," was reportedly "born out of unexpected complications when Coors distributors turned thumbs down on a digital-focused Coors Light campaign that was shown to them at the annual distributors convention in Charlotte, North Carolina, in March," per Chicago Biz Journal. That campaign axed (along with a Cavalry