Dear Client:Craft Brew Alliance brass revealed all the financial details of a new and enhanced commercial agreement with Anheuser-Busch InBev on an analyst call last night. CBA chief Andy Thomas walked listeners through the "four pillars" of the deal and tallied up the "quantifiable financial benefits" of each.But most interesting to BBD were "guardrails" outlined in the event that A-B were to make a play for CBA. They read like a prenup, particularly as it almost seems like ABI and
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE