New Bud Light Spots Tout “Four Essential Ingredients”

Dear Client:Today Bud Light will debut its first spots under Andy Goeler's reign. Recall, the 35-year A-B veteran transitioned from head of The High End earlier this spring to VP of Bud Light. He's got his work cut out for him. Things haven't been pretty for America's biggest light beer in 2017. Late last month, the brand reported 90 bps share loss for Q2. It's clear to see in scandata: In IRI, to mid-July, four and 12-week trends are worse