Dear Client: In late April, BBD broke news that A-B was disseminating a wholesaler agreement to govern their emerging wine and spirits brands. It's called The Pestalozzi Agreement (after the street of its St. Louis headquarters). And as we wrote, in many ways it’s the same as a beer agreement: "Same Match N’ Snatch provision, no selling without permission… that sort of thing." But it differs in a few other key ways, like via trade channel exclusions (if Walmart or
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