Naturdays Proves Budget Beer Is Not Dead

Dear Client: The biggest surprise in beer last year had to be Natty Light’s Naturdays.   When we first caught wind of an upcoming Natty Light line extension, brewed with "strawberry lemonade flavor" and put into pink and yellow packaging bursting with Flamingos back in November of 2018, we weren’t sure what to think. Definitely didn’t think it would be the top innovation in beer for the coming year, but that’s what happened. The seemingly-out-of-nowhere brand ranked as the top innovation