MSJ Outlines Big Brand Campaigns for Summer

Dear Client: On Monday, Molson Coors hosted a virtual Summer Kick Off meeting to preview some of their big campaigns and innovations for summer. We bring you the highlights here.  COORS LIGHT BECOMES “OFFICIAL BEER OF SLOWING DOWN SUMMER.” CMO Michelle St. Jacques started the meeting previewing the media plans for their biggest brands in the upcoming selling season.  Molson Coors is seeing momentum with its largest brand family, Coors, which MSJ said was up in total category share for