More on Walmart Making Bev Alc a Category Hero

When the nation's biggest brick-and-mortar grocer/retailer makes a promise to get bigger into bev alc, we take notice. And that's exactly what Walmart svp of adult beverages, Al Dominguez, told Wine & Spirits Daily Summit audience members last week that they intend to do. Al said that, despite their sometime reputation as ruthless cost cutters, they want to grow the bev alc pie for everyone by being a bigger player in the space.

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