More on Coke’s Topo Chico Deal with Molson Coors

Dear Client:  What on earth would Molson Coors Brewing Co. want with yet another big seltzer brand, when it's supposedly betting so big on Vizzy and Coors Seltzer?  CMO Michelle St Jacques was happy to explain the answer to BBD after yesterday's announcement that Molson Coors is partnering with Coca-Cola to manufacture, market and distribute the brand in the U.S. next spring.  "As we bring brands to this category," they want to bring those "with a clear point of difference,"