More Clarity on A-B’s Craft Strategy: It’s Not All About Geography

Contrary to most beliefs, A-B's goal isn't "to go out and steal share from everybody and try to grow at 500%," said A-B's chief of high end Andy Goeler at the Brewbound session last week. "You might not believe this but there isn't a buying goal or a share goal." All they want to do is "help move beer forward and keep beer front and center."

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