More Bud Light Extensions

Dear Client:Friday Ad Age detailed the next would-be blockbuster innovation for Bud Light extensions. "Mixx-Tail" will play on the big domestic brand in FMB format, referencing popular mixed drinks. "One of the brewer's distributors recently tweeted about the launch, saying the product would come in flavors such as Hurricane, Firewalker and Long Island Ice Tea," per story. The product is set to debut this spring. They're still keeping pretty tight-lipped about details. But an AB spokesperson issued the following statement