Montejo to Pass on Cinco de Mayo

Dear Client: While other Mexican imports gear up for Cinco de Mayo, Anheuser Busch's Montejo will be taking a siesta, per Ad Age. Anheuser-Busch is trying to position the brand as an "authentically Mexican brew," and feels the celebration "really has no true meaning to a Mexican consumer," according to its VP for Montejo, Ryan Garcia. Many misconstrue May 5 to be the day that symbolizes Mexican independence, but Cinco de Mayo instead honors "El Dia de la Batalla de