Monster Fronting ‘Frightening’ FMB Flavors

Dear Client: We know Monster Beverage’s imminent new FMB line, The Beast Unleashed, is slated to hit in four flavors this Q4; and if some of the recent trademark applications filed by the company are indeed the coming flavors for the line, then a launch date around Halloween might seem apropos. BBD has discovered that about a week before the company revealed its big new 6% ABV FMB line, Monster Brewing LLC filed trademark applications for four FMBs/sugar-based brews, all