Dear Client: It was apparent just minutes into Molson Coors Distributor Convention last week that the company had something up their sleeve for the RTD spirits space. In his opening speech outlining what was to come over the two-day event in Nashville, Chief Gavin Hattersley hinted to distributor partners that they’ll see how the company plans “to continue aggressively growing in RTD flavors, whether that's hard, seltzers, FABs, or RTD spirits.” Of course, Molson Coors has dabbled in the RTD
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE