Molson Coors Snatching Share

Dear Client: The latest batch of IRI scans are in, and from a dollar share perspective, it’s the best performance that we have seen from Molson Coors in quite some time. The company was the second biggest dollar share gainer in IRI’s multi-outlet and convenience channel for the four weeks to June 12 (+0.18 points), and it was the top dollar share gainer in food over the frame, up nearly a full share point (+0.97). What’s particularly encouraging about these